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The National Theatre Annual Report

The State of the Corporation

 

October 1, 2002 through September 30, 2003

Go to Reports from Other Years

Introduction

For the sixth successive year, The National Theatre is presenting its Annual Report to the public via the Internet. The theatre has presented plays and musicals at the same location, three blocks from The White House in Washington, DC, since 1835. Today it is operated by the National Theatre Corporation, a not-for-profit, 501.c.3 cultural, educational and charitable organization, operated by a board of trustees and managed for the board by The Shubert Organization.

It is a pleasure to review for you our attractions, programs and projects, and some particular events and achievements of this past fiscal year ~ the 168th season for this historic playhouse, the oldest continually operated Class-A legitimate professional theatre in America.

Mission

The goal of the National Theatre Corporation is to keep Washington's historic "Theatre of Presidents" open and offering top-quality live stage attractions in the nation's capital. Additionally, through our outreach programs, we bring free performances and other services to the public. The National Theatre Corporation was established in 1974.Trustees, Officers and Administration

Trustees, Officers and Administration

John B. Adams, Jr., Chair
Donn B. Murphy, President & Executive Director
Sterling Tucker, Vice President

Tom Mack, Secretary
Patrick J. Daly
Jack Golodner
Carol Laxalt

Corporate Administrator:
Natalie D. Forbes

Victor S. Kamber, Treasurer
Thomas F. Lee
Genevieve McSweeney Ryan
Robert N. Synder

Accountant:
Tracie D. Powell

Of Counsel: Marc E. Miller, Esq.
Auditors: Bormel, Grice & Huyett, P.A.

Our achievements this year would, of course, not have been possible without the dedicated efforts of our staff: Corporate Administrator Natalie Forbes and Accountant, Tracie Powell, as well as Eric Blum, Licia Spinelli and Devin Cough, Assistants in the Executive Office, Betsy Libretta, Dedicated Seat Program Administrator, and our outreach program MC’s and Hosts: Todd Clark, Patricia Jennings, Gregory Lee and Allison Canada. In the Archive, volunteers Mel Goldberg, Mary Hannon Haley, Elaine Kolodny and Bayla White have attended to conserving the National Theatre's heritage.
National Theatre logo design by Ken Dresser ©1975 The National Theatre.

Management ~ Shubert

The mainstage, auditorium, ticketing and house were admirably overseen by our General Manager, Harry Teter, Jr., our Theatre Manager, Carol Hayes, and the House Staff and Backstage Staff of the National Theatre.

The Shubert Organization has provided the National with first-rate bookings and impeccable management services, for which we are grateful. All profits from the Shubert Organization go directly to The Shubert Foundation, which supports a wide array of arts, cultural and other organizations in this metropolitan area and nationwide.

Appreciation ~ Support ~ The National Theatre Circle

 

Certainly this theatre could not prosper without the wise guidance and dedicated efforts of our Board of Trustees, as well as the loyal patronage given by the sustaining supporters of our outreach programs, and our "family of friends" in the National Theatre Circle who renew their commitment annually.

Circle Members contribute a minimum of $1,500 each year, which helps make our free outreach activities possible. We are continually grateful for their ongoing support.

Members of The National Theatre Circle as of September 30, 2003:

American Medical Association, Lee J. Stillwell
Ambassador Elizabeth Frawley Bagley,
Former U.S. Ambassador to Portugal
and Mr. Smith Bagley
Anonymous
Bender Foundation, Inc.
Buffy and William N. Cafritz
Caruso Florist
Judy and Richard Cohen
Jean Cooper and Charles L. Eichenlaub
The Max and Victoria Dreyfus Foundation, Inc.

Charles A. Fazio & Vision Digital Media
Gannett Co., Inc.
Bong & Jamie Gumahad
Hermen and Monica Greenberg
Shelly Skeens Hazel
Oshkosh Truck Corporation & Jay Kimmitt
Jason and Leslie King
John Melnicki - Harbor Lane Associates
Helen S. Parker Trust
The J. Willard and Alice S. Marriott Foundation
Mr. William L. Ritchie Jr.

 

The Property

Major repairs were made to the ceiling of the auditorium this year, after a leak caused major plaster damage. The ceiling then received a fresh coat of paint. The theatre elevator, weary after nearly 30 years of service, received a new piston, gears, and a major overhaul.

Mainstage Productions

The stage was lighted for almost 30 weeks with a series of successful engagements this year. First came the pre-Broadway premiere of a new production of MAN OF LA MANCHA with the dynamic Brian Stokes Mitchell in the title role, playing from October 8 through November 10. The ever-popular LES MISERABLES was next - a holiday treat running from November 27 through January 4. Making "her" debut at the National from January 21 through February 2 was the indomitable Australian diva in A NIGHT WITH DAME EDNA. Ted Turner presented the world premiere of his Civil War film GODS AND GENERALS on February 10. Next came Valerie Harper, starring in THE ALLERGISTS'S WIFE, March 4 through 23. Then "those dancing feet" stormed the stage in 42ND STREET, playing March 25 through April 12. On April 15 a sell-out crowd rose for a thunderous standing ovation after every number sung by the popular ANNIE LENNOX in a one-night concert. THE VAGINA MONOLOGUES returned again, April 22 through 27, with Supermodel Frederique. This was followed by DISNEY'S BEAUTY AND THE BEAST, May 21 through June 7, and finally a return engagement of the smashing musical, CHICAGO. All in all, a season of which to be very proud.

 

National Players

The National Theatre was host once again this year to free performances for high school students of the Greater Washington Area, presented by National Players, in their 54th year of touring. The students enjoyed AS YOU LIKE IT on January 16th. America's longest-running classical touring company, National Players is a subsidiary of the Olney Theatre Center for the Arts, and the Official State Theatre of Maryland. National Players is supported by the National Endowment for the Arts and the Maryland State Arts Council as an educational outreach program of The Olney Theatre Center, and the National Theatre is pleased to help fund the performance here in our house.

 

 

 

 

IATSE Intern Program

The National Theatre is a supporter of the Training Fund of the International Alliance of Theatrical Stage Employees, Local # 22, our own stagehands. The union conducts an ongoing schedule of workshops, both basic and advanced, in working venues including the National. The focus is on new technologies, and hands-on training with in-house equipment. The program addresses safe, efficient and effective use of theatrical equipment - sound, lighting rigging, etc. In the accompanying photo, the use of computerized lighting control is under study. A college certificate program for stage technicians is offered in partnership with Prince George's Community College. The Fund has supported the development of 28 class subjects and conducted 360 hours of classes for a total of 1144 students. In addition, 50 hours of videotape has been recorded from these classes, and edited into four training videos and a CD-ROM. A new partnership to develop job training for inner city residents is under development with the new DC Convention Center.

 

College of Fellows of The American Theatre

The National Theatre supports the Annual Meeting of the College of Fellows of the American Theatre by hosting a reception prior to the Inductees Dinner, which precedes a luncheon and meeting the next day at the Kennedy Center. The National also arranges the evening's performance, this year A Tribute to Irving Berlin, Margaret Lynn and the U.S. Army Soldier Show. The College is dedicated to promoting and encouraging the highest standards of research and creativity in educational and professional entertainment, through the recognition and honoring of distinguished service and accomplishments in the field of theatre by designers, directors, playwrights, producers and teachers of acknowledged national stature.

 

 

 

nationaltheatre.org - Website

The National first appeared on the Internet in March, 1995, among the first web presences for a theatre in the Greater Washington Area. The site had received about 150,000 "hits" by the end of FY 2001-2002. After a major overhaul in the summer of 2002, the number of visitors increased tenfold, and the site has now registered 1,500,000 hits by people looking for information on the theatre, and is averaging 1,524 per day.

The General Manager of a downtown hotel wrote: "I want to commend you on the usefulness and friendliness of your website. I will be visiting you to pick up tickets for Born of a Dream and I love your directions and Metro information. You've really taken into consideration the needs of our visitors."

LogoCurrent statistics can be accessed at any time by clicking on the globe icon at the right bottom of the site's home page, www.nationaltheatre.org. The National Theatre is indebted to eXTReMe Tracking for making this service available pro bono.

 

Courtesy Email Alert List

Several years ago, the theatre established an Email Information List. Messages are sent to the Trustees, Circle members, Staff, Shubert Management, and patrons who sign on. All receive information about our attractions and activities at the National. The list was established using the email program in Netscape Explorer. All "subscribes" and "unsubscribes" were entered manually by the Executive Director.

By mid-summer of 2003, the unwieldy list had grown to an unmanageable 2,500 subscribers. The addresses were moved to ListMail, a new computer program designed specifically to handle email mass mailings, popularly referred to as "E-blasts." By the end of September - with automatic sign-ups and resignations - the list has leaped to more than 4,000 members, all of whom have voluntarily requested to receive our messages.

 

 

Dedicated Seat Program

Donors wishing to dedicate seats in the National Theatre may do so in return for a contribution. A handsome brass plate is affixed to the seat, with a dedicatory inscription provided by the donor. This program was envisioned and inaugurated by our late Treasurer, Margaret E. Lynn, and is now being administered by Betsy Libretta. Links inviting patrons to consider dedicating seats have been added to most pages of the website, and have engendered some interest and contributions from visitors to the site.

Monday Night at the National


Our Monday FREE music, dance, comedy and drama showcase continued with vigor during this fiscal year. The season boasted world premieres of three original one-act plays.

The series is sponsored by the Max and Victoria Dreyfus Foundation and the trustees of the National Theatre. On the bill this year were the following presentations:

September 23 - EDGEWORKS DANCE - HELANIUS WILKINS
September 30 - A FRESH OF BREATH AIR - DALE STEIN
October 7 - THIN AIR MAGIC - MARK PHILLIPS & KAREN BERISS
October 21 - SHOWTIME IN HARLEM - CHARISMA
October 28 - THE POETS ARE A SLAMMIN' - INGRID CORNEL
November - 8 - PRECIOUS LAM' - ERIC LUCAS
November 18 - CARLA & COMPANY DANCE
November 25 - WOLVES OF WINTER - BILL BAKER
December 2 - A FINE LINE - MARGIE SEIDES
December 9 - FIREFLY SHADOW THEATRE
December 16 - A RENAISSANCE CHRISTMAS - GARY SCHWARTZ
January 17 - SAPHIRA SINGS FOR AMERICA (photo above)
February 3 - ROLL ON! - MARSHALL OPIE - World Premiere
February 24 - FEEL THE MUSIC - JOSHUA WILLIAMS
March 3 - REMEMBER THE WOMEN - JOHN B. WEINSTEIN AND BETH NEWBERGER - World Premier
March 10 - THE CARPENTER WHO WOULDN’T LEAVE - ALEC KLEIN - World Premier
March 17 - THE RING OF KERRY IRISH DANCERS
March 24 - CITY AT PEACE
March 31 - LAUGHINGSTOCK IMPROV
April 7 - SOURCE THEATRE TEN-MINUTE PLAYS

Saturday Morning at the National

Our free family performances were exceptionally popular this year with tourists and families in the Greater Washington Area. Some shows were SRO.

We are extremely appreciative of the long sponsorship of this program by Marriott International and the J.W. Marriott Foundation, and the trustees of the National Theatre, all of whom have sponsored the programs since their inception nearly 30 years ago.

Sep 21 - THE MUSIC BOX - STANISLAVSKY STUDIO THEATER
Sep 28 - TANKA TALES
Oct 5 - SUPER SNAKES by REPTILES ALIVE
Oct 19 - THEATRE IV - THE WRIGHT STUFF
Oct 26 - FIREFLY SHADOW THEATER - MARY AMATO
Nov 2 - CASEY JONES
Nov 16 - CROSSROADS DANCE PROJECT IN DANCES AROUND THE WORLD
Nov 23 - THEATRE IV - THE LEGEND OF SLEEPY HOLLOW
Dec 7 - HORN’S PUNCH & JUDY SHOW
Dec 14 - HOLLY JOLLY HOLIDAYS - GLASS HEART PUPPET THEATRE
Jan 25 - THEATRE IV - PINNOCHIO
Feb 1 - MOVING WITH THE KREATURES presented by MAGICAL PUPPET CREATIONS
Feb 8 - THE YOYO GUY - DICK STOHR
Feb 22 - BABAR THE ELEPHANT
Mar 1 - AESOP & COMPANY - TOUCHSTONE THEATRE
Mar 8 - GOOD QUEEN BESS - MARY ANN JUNG
Mar 15 - ADVENTURE THEATRE - THE THREE MUSKETEERS
Mar 22 - ALICE McGILL
Mar 29 - SPENCER SPINNY JOHNSON
Apr 5 - CIRCUS MILLENNIA
Apr 12 - THEATRE IV - SOJOURNER TRUTH

Summer Cinema

Films were shown at the National Theatre during the summer months at 6:30 p.m. on Monday evenings in the Helen Hayes Gallery, where the national portrait of Miss Hayes is displayed. Admission to these screenings ~ inaugurated in 1985 ~ was free. The films drew capacity crowds, and the audience included young and old, Greater D.C. area residents and tourists. A children's film presented this summer for the first time, proved very popular . Our theme was SHOW BUSINESS SUMMER!

Jun 16 - WAITING FOR GUFFMAN
Jun 23 - BILLY ELLIOT
Jul 7 - BABES IN ARMS
Jul 14 - SHOW PEOPLE
Jul 21 - LADY SINGS THE BLUES
Jul 28 - PINOCCHIO
Aug 4 - ALL THAT JAZZ
Aug 11 - NOISES OFF

Projection Equipment for this series was supplied courtesy of Circle member Charles A. Fazio and Vision Digital Media.

National Theatre Community Vaudeville

Audience of Seniors jpg (17k)The National Theatre Community Vaudeville thrived this year, administered by Natalie Forbes, who schedules and manages the program. Our talented performers traveled to senior citizen homes, shelters, community clubs and other 501.c.3 venues across the Greater Washington Area. Among the responses we received: "Thanks to the National for bringing quality programming to our seniors. Please don't stop." "Wonderful! The participants loved the performer!" "Thank you for providing this extraordinary service to the community." The performance left everyone with a group 'feel good' experience. Thanks!"

Tickets

Through the ongoing Special Patron Ticket Program and our Annie Oakley Fund, half-price and free tickets were made available again this year to children, students, the disadvantaged, the disabled, F1-F4 military personnel and senior citizens. The National Theatre Trustees, The Shubert Organization, and the producers of our shows all contribute to keeping these programs viable.

Disabled Services

Signed performances for the hearing impaired and Narrated performances for the visually impaired were provided with our attractions again this year.

Archive

Programs, photographs, posters and other artifacts and memorabilia are lovingly conserved by the volunteers who work in the theatre archive. Contributions of materials related to the National Theatre, particularly circa pre-1950, are always welcomed. This year, Mr. Stephen Crowley, a former employee, donated a very extensive collection of recordings and other materials related to the American Musical Theatre, gathered over a lifetime of astute theatre attendance and acquisition. Although space limitation precludes the accommodation of researchers, the staff attempts to answer all research requests.

Community Affiliation

The National Theatre is a member of the League of Washington Theatres, the United Arts Organization of Greater Washington, The United Way of the National Capital Area, the Combined Federal Campaign of the National Capital Area and the Cultural Alliance of Greater Washington.

Stages for All Ages

The National Theatre participated again this year in the "Stages For All Ages" program. This "two-for-one" ticket program encourages adults to bring a child "for free" to a live theatre performance. The program is administered by the League of Washington Theatres and funded by The Washington Post to introduce children and young people to "the magic of live theatre."

Arts on Foot

In September of 2002, Saturday Morning at the National was once again the "kick-off" event for Arts On Foot, the downtown arts promotion developed and sponsored by the Pennsylvania Avenue Quarter. "Passports" distributed at the National and other places were "stamped" as families and individuals visited the many galleries and theatres which participated with special programs.

In Memoriam


FRANCES HUMPHREY HOWARD
(1914-2002)
Frances loved people, and they responded in kind. They were inspired by her vision, energized by her vitality, and enriched by her company. She was a tireless champion of all good causes, and something of a conscience for the National Theatre, always urging her fellow trustees on toward the kinder course of action. Frances died on September 23, a week before the end of our fiscal year, and therefore too late to be included in last year's Annual Report. We salute her now, and we continue to be guided by her lively spirit and her high ideals of public service.

 

 

 

Financial Report

The Annual 990 Tax Return is available at the National Theatre Corporate Office,
1321 Pennsylvania Avenue, NW, Washington, DC.

Respectfully submitted with my personal thanks to our trustees, to every member of the staff of the National Theatre, to our loyal supporters, and to our thousands of patrons, without whom there would be no purpose in keeping this theatre alive.

Donn B Murphy Signature jpg (8k)
Donn B. Murphy, Ph.D.
President and Executive Director
30 September, 2003

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